Sunday, March 17, 2013

Jewelum styling 2013

On this sunny and snowy morning, we had shooting with Jewelum team and enthusiast  photographer Arttu Karvonen. On this shooting were presented such jewelry designers works as Darja Popolitova, Vero Lima, Kateryna Popo and Lucia Belagotti.
Jewelum shooting 2013 at Klaus Kohvik

Saturday, March 16, 2013

Backstage @jewelum

                    Backstage on Morning shooting at Klaus cafe with jewels from Jewelum.
With Darja Popolitova, Kateryna Popo, Vitaly Holstinin, Victoria Kurotskina and Arttu Karvonen

Jewelum new jewelry store...

Dear friends, I am happy to let you know, that very soon Jewel-Museum will be recovered to  you with new name "Jewelum". Where you will find many innovations in design and web-store structure.

"Jewelum is a place where originality and the incredible harmony of the different cultural and global treasures are close to You. We are inspired by beauty of smallness. We're fascinated by stories that designers or artists are telling for us, through their unique works." 

Get inspired with us)

Sunday, December 9, 2012

Brooch with unicorn by RUTA PETRONYTE at

RUTA PETRONYTE and her fairytale dreams embodied in precious materials! Fantasy, creatures, animation and sculpture are turned into the magic essence! We wish the heroes of her works could talk! 

"...Sketches often arise from subconscious. Sometimes I do not know what they mean, but i know that it's necessary to implement them."

SEE MORE of her interview and works AT

Monday, November 26, 2012

"...I like antiquity and pearls." KAIRI KUBJA at

Kairi Kubja and her New Antiquity!

She uses South see pearls and Filigree technique in her works and THEY ARE REALLY WELL DONE!

"...How do you feel being a jeweller in Estonia?

-A bit oldfashioned, even though I like it. I respect a lot old jewellers who master different old tecniques. Now there is so much modern and conceptual, that could be beautiful on his own, but i always regret about that in this case jewelry could not be weareble. Ideally I see, that jewelry should be valuable and inherited, from mother to daughter for example, and in the most difficult times it could be sold out."

See more at

KRISS PÕLDMA and her necklaces and bracelets at


These are the words which define Kriss Põldma jewellery!

"...My last bigger project was to make the jewelry for the Katrin Kuldma's fashion show at the Tallinn Fashion Week. Currently I am also m
aking the jewelry for 2 popular TV shows in Estonia - "Ringvaade" and "Terevisioon". And ofcourse, I am quietly working on the next years spring/summer collection."


Wednesday, November 14, 2012

Jules Kim

Jules Kim, the creator of Bijules, is unapologetically conquering the balance of art and aesthetics in jewelry. This makes her one of those rare artists who harbor the ability to create objects that mirror the beautiful and chaotic world we inhabit: with all its humor, tragedy, ambivalence, love and hate…

To be in the company of Jules is to be in the presence of a seer – a visionary: who calmly describes the world’s mysteries in ways never before thought or expressed. At times it’s difficult to separate the artist from the art – overwhelmed with the beauty of a goddess, fantasies seem much more nearer, allowing you to discover novelty within yourself. Jules doesn’t just make jewelry: she makes an experience. With an ear to the ground of the fashion world, Jules has demonstrated her ability to transcend the ordinary limits of vision and thought. Its difficult to know what to do with it…then you realize Jules has given you a universal experience that adapts to your current situation. You allow the jewelry to emanate the confidence the creator bestowed upon it at the moment of its creation. Defying time, normality, and traditional forms of expression, Jules has proved that she is an artist to be reckoned with, sought after, and cherished.

Bijules editorial coverage includes Italian Vogue, Russian Vogue, Numero, Numero Tokyo, Elle, Elle Denmark, Blink, iD, Blackbook, L’Officiel, Jalouse, Nylon, Oyster, NY Mag, Dazed, Another, Pop Magazine and more. Celebrity clients are Beyonce, Fergie, Lindsey Lohan, Mariah Carey, Shakira, Karen O of the Yeah Yeah Yeahs, Kelly Rowland, Rihanna, Kim Kardashian, Katy Perry, Paula Abdul, Nicole Richie, Santogold, and Eve.
Check for her New Collection" Il futuro"@